Demonstrated interest: what it is, which colleges value it, and what to do about it

You already know that colleges place a great deal of importance on tests scores, grades and extracurricular activities. But some colleges also look at a factor known as “demonstrated interest.” This means a student has shown through his/her actions a true desire to attend a particular college. In this age of the Common App, it’s relatively easy for students to apply to multiple schools to “play it safe” even if they don’t know or care much about some of those schools.

Some schools – especially elite institutions such as Harvard and Stanford – claim that they do not give much weight to demonstrated interest. (This does not mean that applicants shouldn’t be well acquainted with the schools to which they’re applying, even top-tier ones.) About half of all colleges, however, consider demonstrated interest to be a fairly important factor, and they often monitor students’ interest in great detail.

Fortunately, there are quite a few ways students can show their interest in the schools that do care about this factor:

  • Request information about the school by responding to promotional materials or by contacting them on your own.
  • Make a campus visit. Better yet, visit twice! Ask about more in-depth opportunities than the usual campus tour, such as lunch with currently enrolled students, “shadowing” students in class or an overnight stay.
  • “Like” and follow the school on social media (and make sure there’s nothing on your social media you wouldn’t want schools to see).
  • Interview if possible. Most schools offer the option of interviews (sometimes with alumni), but applicants may need to request one.
  • Apply early decision, if possible. Colleges are increasingly filling their incoming freshman classes with students who apply early. Applying early action (which is binding) can help your chances as well, but students should only do so when they are certain of their top choice school. Even if you apply regular admission, try to get your application in well in advance of the deadline.
  • Write supplemental essays with care, especially when the question is “Why this school?” This shows a college that you are taking extra time on their application. Be explicit about how interested you are in the school.
  • Attend college fairs. Students should introduce themselves to admissions reps and leave their contact information.
  • Contact the admissions office to ask follow up questions. 
  • Send a follow up note thanking anyone who helps you – an interviewer, a rep at a college fair, or anyone you speak to in admissions.
  • If you have the opportunity to be interviewed, take it. Sometimes it’s optional – and sometimes you have to seek it out.
  • If you are waitlisted, follow up immediately to show that you still want to be considered.

These steps take extra time, but they’re worth it. Demonstrating your interest shows that you’re a serious applicant, and colleges want students who are likely to accept their offer of admission. 


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